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Boehringer Ingelheim:
Why gamified training is a great fit for pharma

Discover how Boehringer Ingelheim used Attensi Skills to elevate their product and disease training as a part of their launch.

85%of the identified competence gap closed
25countries have the training (to date)
40times on average have the employees repeated the training

“Attensi solutions really differ from the usual training methods that we have used because you can really see they have fully and deeply looked into the psychology of learning.”

Erica Rademacher, International Product Manager, Boehringer Ingelheim
Erica RademacherInternational Product Manager, Boehringer Ingelheim

Why gamified training is a great fit for pharma

The acceleration of omnichannel strategies is driving change in go-to-market models across the industry.

Regardless of the nature of your revised engagement model, the traditional face-to-face element of customer interaction remains crucial. However, while geographical coverage may have largely returned to pre-pandemic levels, the frequency and duration of face-to-face interactions have decreased.

Additionally, HCPs now have higher expectations for the quality of their engagements with pharma reps and MSLs. This heightened expectation extends to consumers across various sectors.

Product, Disease & Launch training

Given these challenges, it's essential to ensure that customer-facing representatives are truly at the top of their game in terms of their knowledge, skills, approach, and understanding of the needs of their customers. The way that pharma trains its reps also, therefore, needs to be at the top of its game. No longer are sporadic (and costly) classroom learning events, limited engagement Zoom sessions, and dull “read and understand” e-learning enough to ensure that teams are truly operating at the level that they need to.

Customer-facing teams should continuously enhance their knowledge and skills, but this improvement should not be the result of trial and error in customer interactions, especially when overall access to HCPs is declining. This becomes even more critical during product launches, where initial face-to-face touchpoints play a pivotal role in a product's overall success.

Boehringer Ingelheim took this stance when it set out to ensure that its representatives were provided with the highest quality of upfront and ongoing training to support them with one of their brands.

pharma employee holding a laptop

Boehringer Ingelheim

Boehringer Ingelheim is working on breakthrough therapies that transform lives, today and for generations to come. As a leading research-driven biopharmaceutical company, the company creates value through innovation in areas of high unmet medical need. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. More than 52,000 employees serve over 130 markets in the three business areas, Human Pharma, Animal Health, and Biopharmaceutical Contract Manufacturing.

We were proud when Boehringer Ingelheim decided to create a learning solution for their teams, to ensure that all of its people, wherever they are in the world, can stay on top of all the latest scientific breakthroughs, and latest additions to the company’s product portfolio.

And the results speak for themselves

85%of the identified competence gap closed
25countries have the training (to date)
40times on average have the employees repeated the training

In addition, employees love the learning app, just listen to what some of them have to say about the Attensi training solution:

The response that I have gotten to the Attensi Skills solution has been just tremendous. In science, we have discoveries nearly every week. We need to ensure that our employees are at that level of scientific knowledge. The Attensi solution really differs from the usual training methods that we have used because you can really see they have fully and deeply looked into the psychology of learning.

Erica Rademacher, International Product Manager, Boehringer Ingelheim
Erica RademacherInternational Product Manager, Boehringer Ingelheim

The real test, however, is the reps’ reaction to the training. After all, they are the people who must bring the learning to life in real conversations with medics who are experts in their field. Jake Williams, Senior Sales Consultant, loves the training. He said:

“The more training and the more I’m up with certain materials, the more prepared I am to go into a physician’s office and feel really feel confident in answering questions.”

Jake especially appreciates the convenience of the mobile learning – and also the friendly rivalry it generates between workmates.

“It’s right at your fingertips. It’s right there, it’s very user-friendly,” he says.

“It’s competitive also, so it’ll track where you stand versus the country, versus the region. In every way, this app has helped me be better as a sales consultant in my daily job.”

The training delivers real results and better value for money than outdated and ineffective classroom training.

It’s actually a first that people come to me now and they want more. And with this app, unlike other training materials that I have, we’re able to see the return on the investment, just like that. When I first saw a demo of the app I immediately said, ‘We have to have this in the United States’.

Jenny Payne, Boehringer Ingelheim
Jenny PayneDirector of Marketing & Technology Training, Boehringer Ingelheim

We have shown that we understand the needs of the pharma industry – and can meet them effectively.

Attensi solutions are the perfect answer because the quickest and best way to train is with gamified learning simulations, combining game-playing tech with real scenarios from business to teach new techniques and processes.

People remember more too, because it’s fun.

We are transforming the world of learning, in pharma, and in so many more industries all over the world.

Are you ready to level up your training?

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