Retail training
Retail training that drives sales on the floor
Faster onboarding, stronger product knowledge, and consistent merchandising standards — tailored to your brand and the real situations your floor teams face.
+5.1%average basket size
+9.8%lift in upsell conversations
2.2xhigher sales — reps who trained more than 30 minutes outsold untrained peers
98%competence gap closure
CUSTOMER TESTIMONIALS
Voices of our customers
Read what global retail leaders have to say about how Attensi has improved their business.
85%of employees report improvement after training97%of store managers like this type of training"It has helped us increase merchandise sales and basket size while reducing employee turnover. Plus, 97% of store managers like this type of training and say it makes onboarding easier and ensures more consistent behavior."Kristian Planke StyrmoStrategy Director EuropeRead about Circle K
98%participants reported increased confidence in handling CH25 interactions"One of the biggest challenges we have when it comes to providing great training and learning experiences is where we close the gap between knowing and doing, and what we been exploring recently with Attensi is the new virtual role play, empowered by AI, that really will help us closing that gap."Jacy StanhopeHead of Talent & Learning | B&QRead about B&Q
98%competence gap closure
7xrepetition per module on average"Training is an integral part of The Fragrance Shops ethos. So, we invest a lot into training ... What we found with Attensi is that we can do gamification training which is a lot quicker for them to absorb the information."Sanjay VaderaCEO | The Fragrance ShopRead about The Fragrance Shop
3.4%revenue increase“Attensi answered the big question and challenge that we have. How do we reach every employee in an effective and cost effective way? We see the results – reduced turnover, greater customer satisfaction and more engaged employees than ever.”Ole Christian FjeldheimCEO | KjøpmannshusetRead about Spar
The solution
Practice-based retail training tailored to your brand
When training is tailored to your brand — your product range, service standards, and the real customer interactions your floor teams face — your people become confident and competent. From immersive game-based modules to store simulations and AI dialogues — practice-based training turns skills into instinct.
Driving excellence across:
- Product knowledge and brand storytelling
- Service recovery and complaint handling
- Upselling and recommendations
- Customer experience and store standards
- Visual merchandising and floor execution
The result is staff who are customer-ready from day one — not just staff who've completed training.
How it works
Four steps to a high-performing retail team
Design training for your brand
Staff practice anytime, anywhere
Skills become instinctive
Connect training to business performance
Real results from retail operators
98%competence gap closure
The Fragrance Shop closed 98% of knowledge gaps across 200+ stores, with staff replaying each module 7 times on average and 2.1M content accesses since launch.
99%completion rate
B&Q certified 99% of 25,000 staff across 300+ UK stores on Challenge-25 compliance, with 98% reporting increased confidence in handling real customer interactions.
96%knowledge gap closure
Circle K trained 14,000+ staff across 8 countries on sales and service standards, achieving 96% knowledge gap closure and 97% of team members enjoying this way of training.
87%competence gap closure
SportScheck, Germany’s top sports retailer, aims to revolutionize the sports retail experience by prioritizing employee training and customer satisfaction.
Platform features
Purpose-built for performance
The tools retail teams need to onboard faster, deliver consistent service excellence, and scale confidently.
Game-based simulations
AI role-play built for retail employee training — from product knowledge and soft skills to leadership conversations — with characters that respond and push back like a real customer would.
AI-native role-play
Dynamic AI conversation practice built around realistic hospitality scenarios. Staff rehearse complaints, service recovery, and upselling with characters that respond and adapt naturally.
50+ language support
Training delivered in over 50 languages — ensuring consistent product knowledge and service standards across every store, market, and multilingual team.
Real-time performance data
Reveal competence gaps and performance trends by store, region, or role — in real time. Spot where standards are slipping before it shows up in mystery shop scores or customer feedback.
Connects with your existing tech stack.
Connects with Workday, Docebo, Cornerstone, and other leading LMS and HRIS platforms via SSO and SCIM. No rip-and-replace required.
AI-powered content authoring
Design powerful, bespoke training content across any topic, in minutes — from mini-games and AI conversations to full 3D simulations — built from scratch or generated with AI.
End-to-end management system
Build learning journeys, manage content, schedule campaigns, and track completions — all from a single system, with SMS notifications to keep every learner current.
Training across every topic and format
From onboarding and health and safety to product knowledge and leadership — consistent, immersive training across every subject, without adapting your standards to fit the content.
Customer Success
Your success is our success
From day one, you have a dedicated Customer Success Manager who works alongside a skilled team — design specialists, training consultants, and experts in behavioral science — all committed to the impact training has on your business.
How Attensi differs from traditional training
Frequently asked questions
Common questions from retail operators
Can't find what you're looking for? Talk to our team.
Game-based simulation training that gets staff practicing realistic floor scenarios drives measurable results. A multi-national retailer using Attensi ShopSim saw a 9.8% lift in upsell conversations and a 5.1% increase in average basket size, measured across 32,076 players and 550,000+ sessions. Staff who feel confident and competent from day one stay longer and perform faster.
Attensi is built for scale. A single platform covers training deployment, delivery, and performance tracking across hundreds of stores, franchise networks, and international markets — from one dashboard. Circle K used Attensi to train 14,000+ staff across 8 countries simultaneously, with product updates and new standards reaching every location instantly.
Yes. Attensi is designed for franchise deployment — game mechanics drive voluntary engagement, so staff come back because the training is worth returning to, not because their manager tells them to. Brand standards and service consistency lift across the estate without relying on individual operators to enforce them.
AI is making retail training faster to build, more realistic to practice, and easier to scale. Attensi uses AI to cut content creation down to minutes — generating realistic, on-brand scenarios from existing materials or from scratch. On the learning side, AI-powered role-play conversations allow staff to practice realistic customer interactions, from product recommendations to complaint handling, with characters that respond and adapt naturally. The result is faster deployment, more realistic practice, and confident staff at scale.
Attensi training is built around your operation, not adapted from a generic template. Scenarios are built around your product range, your service standards, and the real situations your team faces — whether that's a new collection launch, a seasonal campaign, or store-specific compliance requirements. AI-assisted authoring means your team can build and update content in minutes, without specialist technical resources.
Attensi supports 50+ languages, with AI-powered translation that maintains message accuracy across markets. For retailers running multilingual teams or international store networks, this means consistent product knowledge and service standards whether staff are in London, Los Angeles, or Lagos — without building separate content for each region.
See it in action
Book a demo built around your operation
Tell us about your operation and we'll show you how Attensi drives faster onboarding, stronger product knowledge, and measurable sales performance across every location.